Announcements
4 min readbet365 further expands LOW6 Over/Under title to UK
The successful partnership of the Over/Under free-to-play (F2P) game, previously expanded from Canada and United States to Mexico, has now been introduced for UK audiences.
BIRMINGHAM, UK — December 23, 2025 — bet365 and award-winning gamification specialist LOW6 today announced another expansion of their Over/Under free-to-play (F2P) game into the United Kingdom, following strong performance in Canada and multiple U.S. markets and subsequently, Mexico and Brazil.
Millions of prop picks have been submitted via the game, proving popular with sports fans on the bet365 platform. This marks yet another milestone in the ongoing partnership between the two companies, highlighting the growing role of free-to-play experiences in driving brand favoritism, acquiring casual fans, and ultimately increasing player lifetime value (LTV) through innovative product enhancements.
Designed for fans of the NFL, NBA, MLB, and NHL, the Over/Under game challenges users to select multiple player props in a fast and dynamic format. Customers can opt-in to predict between 3–10 markets per entry — the more picks they combine, the higher the potential prize. Upon confirmation of entry, players can instantly port their selections via a one-click integration into the bet365 bet slip, creating a bridge between entertainment and wagering.
“It’s great to deliver ‘Over Under’ to our UK customers, in collaboration with our long-term partners LOW6. The growth of sports betting in the US has been remarkable – fans are engaging with their favourite leagues, teams and events like never before, and we’re proud to be part of that momentum,” said Jon Riley, bet365 PR Operations lead.
“That passion for the NFL, NBA, MLB, and NHL has grown globally, and at bet365 we’re delighted to launch such an exciting and entertaining free-to-play game this side of the Atlantic, focusing on the USA’s biggest leagues and most iconic teams.”
“We’re thrilled to see bet365 take Over/Under into another of their key markets.” said Jamie Mitchell, CEO of LOW6. “The feedback from users, as well as the player numbers and underlying player engagement data shows this game has been a perfect fit. To see bet365 now making it available in the UK is testament to the success of the partnership.”
Josh Turk, Chief Strategy Officer at LOW6 added, “Our team has designed a game that is intuitive and easy to play. The simple journey from making your prop picks, through to the bet slip integration is slick and provides a great user experience.
“Further expansion of our partnership with bet365 is a proud moment and a testament to the quality of LOW6 games.”
About LOW6
LOW6 is a global B2B lead sports gamification and free-to-play fan-engagement technology, providing a suite of free-to-play games to their customers. From fantasy, pick’em, trivia and bracket games, to most recently full mobile gaming app experiences with built-in coin economy for arcade/skill/casino style games. LOW6 has been gamifying audiences globally through partnering with iGaming operators, sports leagues, media publishers, and broadcasters worldwide. Its award-winning platform powers innovative, data-driven gaming experiences that deepen fan loyalty and monetize experiences for partners.
Website: www.low6.com
About bet365
At bet365, we don’t do ordinary.
The original pioneers of live betting, our world-class proprietary product now extends to 96 sports and over 1,100,000 live streams globally.
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bet365 has a range of useful tools to help customers stay in control of their gambling that can be found at https://responsiblegaming.nj.b… .
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Media Contact
LOW6 – media@low6.co.uk
bet365 – jon.riley@bet365.com
