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×Betting & gaming
Use a free-to-play strategy to increase brand awareness, acquire and educate new users at a cheaper CPA and reward your customers. Free-to-play games help you to achieve your goals at throughout the customer lifecycle.
Acquire new users at a low CPA
Traditional channels can be competitive and lead to high CPAs. Adding Free-to-Play to your marketing acquisition strategy is cost-effective and a highly engaging way to start a new player journey.
Free-to-play games drive site selection
Recent surveys showed 81% of users consider free-to-play games when deciding their sportsbook of choice and 43% switched their primary account based on better F2P offerings. 34% of players to Sportsbet's Super Fantasy Soccer World Cup game were generated by friend referrals, showing just how powerful an engaging F2P game can be.
Keep customers coming back
Free-to-play can also be used to reward your engaged customers. Or embedded within your sportsbook to incentivise active users in your platform on a regular basis. Plan activity to deliver a time-sensitive flurry of activity to your site.
Turn up the heat on your F2P strategy
Talk to us about your challenges and opportunities and see how we can help you kickstart, or build upon your free-to-play gamification play.
Sports organisations that have gamified with Low6
Bold statement from big sports brands we've worked with
From the start, Low6 has hit the ground running. A fun group to work with that is always laser-focused on getting things done to propel the partnership to the next level. My experience with this team has been nothing short of impressive since day one.
What makes Low6 stand out from other game developers is that they have an in-depth knowledge and understanding of our category and can construct and design games that achieve tangible business results for us. We had significant growth in player-to-player word of mouth on our game which was largely driven by Low6's core game feature. This made our marketing spend much more economical. We searched the globe for the best in mobile sports gaming and we believe we’ve found that in Low6.
The partnership with Low6 and the launch of UFC PICKS will offer a new, unique and exciting way for our fanbase to interact with each other during UFC events.
March Madness is a key event on the sporting calendar for customer acquisition and we are delighted to have worked with Low6 to deliver an innovative free-to-play Bracket game for our audience to engage with. By adding private leagues to the Bracket, we expect even more players will participate as they challenge their friends to see who can go furthest in the tournament.
The Low6 proposition takes fantasy sports to new audiences. It is fun, easy to use and the focus on non-traditional sports and communities of players gives Low6 all the ingredients to take virtual sports to a new level
Great working with the Low6 team on our Clubhouse concept for Sportsbet.io. The team don’t just help build the product they are instrumental in adding their experience in the gaming world to produce a best-in-class product. A brilliant example of creating a partnership with the customer at the centre of what we both do.
PGA TOUR Pick’Em Live helps us redefine and elevate the way we interact with PGA TOUR fans. This launch not only underscores our commitment to diversifying our portfolio of innovative products for customers, but it also highlights how and where we can reach users.
From the start, Low6 has hit the ground running. A fun group to work with that is always laser-focused on getting things done to propel the partnership to the next level. My experience with this team has been nothing short of impressive since day one.
What makes Low6 stand out from other game developers is that they have an in-depth knowledge and understanding of our category and can construct and design games that achieve tangible business results for us. We had significant growth in player-to-player word of mouth on our game which was largely driven by Low6's core game feature. This made our marketing spend much more economical. We searched the globe for the best in mobile sports gaming and we believe we’ve found that in Low6.
The partnership with Low6 and the launch of UFC PICKS will offer a new, unique and exciting way for our fanbase to interact with each other during UFC events.
March Madness is a key event on the sporting calendar for customer acquisition and we are delighted to have worked with Low6 to deliver an innovative free-to-play Bracket game for our audience to engage with. By adding private leagues to the Bracket, we expect even more players will participate as they challenge their friends to see who can go furthest in the tournament.
The Low6 proposition takes fantasy sports to new audiences. It is fun, easy to use and the focus on non-traditional sports and communities of players gives Low6 all the ingredients to take virtual sports to a new level
Great working with the Low6 team on our Clubhouse concept for Sportsbet.io. The team don’t just help build the product they are instrumental in adding their experience in the gaming world to produce a best-in-class product. A brilliant example of creating a partnership with the customer at the centre of what we both do.
PGA TOUR Pick’Em Live helps us redefine and elevate the way we interact with PGA TOUR fans. This launch not only underscores our commitment to diversifying our portfolio of innovative products for customers, but it also highlights how and where we can reach users.
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