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Betting & gaming

Use a free-to-play strategy to increase brand awareness, acquire and educate new users at a cheaper CPA and reward your customers. Free-to-play games help you to achieve your goals at throughout the customer lifecycle.

Free to play games
Free to play games
Free to play games
Free to play games
Free to play games
Free to play games
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Acquire new users at a low CPA

Traditional channels can be competitive and lead to high CPAs. Adding Free-to-Play to your marketing acquisition strategy is cost-effective and a highly engaging way to start a new player journey.

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Free-to-play games drive site selection

Recent surveys showed 81% of users consider free-to-play games when deciding their sportsbook of choice and 43% switched their primary account based on better F2P offerings. 34% of players to Sportsbet's Super Fantasy Soccer World Cup game were generated by friend referrals, showing just how powerful an engaging F2P game can be.

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Keep customers coming back

Free-to-play can also be used to reward your engaged customers. Or embedded within your sportsbook to incentivise active users in your platform on a regular basis. Plan activity to deliver a time-sensitive flurry of activity to your site.

Can we help you?

Turn up the heat on your F2P strategy

Talk to us about your challenges and opportunities and see how we can help you kickstart, or build upon your free-to-play gamification play.

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Sports games created
Millenial & Gen-Z

Sports organisations that have gamified with Low6

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Bespoke or ready to roll games

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Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
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