The AFF Mitsubishi Electric Cup is a four-week competition that showcases the footballing talents of Southeast Asia, with ten nations battling it out to be crowned champions.
The ten-team competition is the showcase event for ASEAN football and is one of the most watched sporting competitions in Asia, with the total attendances surpassing 750,000 fans in 2018 and viewership touching 266million across the month-long event back in 2021.
SPORTFIVE and Be Media, a subsidiary of Animoca Brands, partnered with the AFF Mitsubishi Electric Cup to create ONSIDE, a new NFT project to deliver licensed digital collectibles ahead of the 2022 edition of the tournament.
The ONSIDE project was the first of its kind in the Southeast Asian sporting landscape, with the NFT focus bringing the ASEAN football competition to life in the ever-growing Web3 space.
SPORTFIVE and Be Media approached Low6 with the task of providing utility value of the 2022 AFF Cup NFT collection to extend fans’ experience and engagement throughout the tournament.
Using our award-winning whitelabel product, UltimateFan, Low6 developed ONSIDE Fantasy Football, an NFT-led free-to-play fantasy game that was the first of its kind in the Southeast Asian sporting market.
The gameplay was structured around the original UltimateFan blueprint with players being issued packdrops that revealed a selection of footballers and Teams competing in the tournament. Players then would use these digital cards to devise a line-up for each contest and points would be earned based on the footballers and teams real-life performance in the AFF Cup. Players would compete on a global leaderboard as well as taking on family, friends and colleagues in Invitational Private Leagues,
The fantasy game carried the ASEAN football championship into the Web3 space by giving the NFT collection in-game benefits. Anyone that had purchased an NFT could apply them to one of their ONSIDE digital cards and this would boost their overall score. A neat way of not only utlisting NFTS but also bringing a new dimension to the gaming experience.
Thousands of users installed the ONSIDE Fantasy Football app with every Player adding their Metamask wallet to the game so they could apply their NFT collection.
Whilst game users were spread throughout the 10 nations, it proved to be most popular in Laos and Indonesia.
The average expenditure per paying user reached double figures, with the game showing its potential for bringing in extra revenue.