Sportsbet.io is a leading multi-currency sportsbook operator that has redefined online sport betting, by combining cutting-edge technology with cryptocurrency expertise and a passion for offering its players with the ultimate fun, fast and fair gaming experience.
Sportsbet.io provides an expansive range of betting action across all major sports and eSports, offering players more than 350,000 pre-match events per year, as well as comprehensive in-play content and one of the industry’s most diverse array of both crypto and local currencies.
It is the first sportsbook of its kind to introduce streaming across all major sports and a cash out function with Sportsbet.io recognised as being a rising star within the online sports betting world.
Sportsbet.io approached Low6 with a challenge of building a social hub for their users. As much as they had been able to acquire new users and drive visitors to the site, their painpoint was retention and, ultimately, brand loyalty. They considered their platform to be missing peer engagement and that their audience lacked a sense of community.
The initial brief was to build this out with Content for the 2022 FIFA World Cup and then broaden that experience across all sports, including Horse Racing, NBA, MLB, J-League, NHL, NFL, EPL, Bundesliga, LaLiga, SerieA, Ligue1, Super Lig, Brasileiro Série A, Argentine Primera División and Cricket IPL.
Low6 developed a “Sportsbet.io Clubhouse”. The innovative whitelabel “SportHub” product brought together gamification, rewards, chat, sports personalization and content. The all-in-one community integration platform seamlessly integrated into the main www.sportsbet.io website with mini bet-widgets that users were able to access with “Incoming Bets”, “Big Wins” and “Bet of the Day”.
Sportsbet.io Clubhouse went live ahead of the 2022 World Cup. Retention and loyalty rates skyrocketed throughout the tournament.
“Our average user visited our sportsbook 5x per month prior to Clubhouse. Now we are seeing user visit the site 14x days per month”