Category: Announcements

Leading sportsbook and casino, bet365 expands Free-to-Play fantasy game to the United States and Canada ahead of the 2026 FIFA World Cup.

bet365, a leading global online sportsbook and casino, has officially launched bet365 Fantasy Sports, a Free-to-Play mobile game that blends real-world sports with the excitement of fantasy competition and collectable card gameplay. Developed through an expanding partnership with LOW6 – the award-winning global creator of sports betting and gamification platforms – bet365 Fantasy Sports is now available for users 18+ across the United States and Canada (excluding Washington state).

Designed for both casual fans and serious players, bet365 Fantasy Sports combines fast-paced gameplay, collectable player packs, and competitive energy to deliver an accessible mobile gaming experience that reflects bet365’s “Winning is Everything” mindset. Each day, users have the opportunity to open in-app athlete card packs to collect over time, as well as the ability to earn and spend coins, build strategic lineups, train athletes, and climb division-based leaderboards through a user-first platform powered by real-life player statistics and competitive gameplay.

As a global leader in sports betting and one of the most popular sportsbooks internationally, bet365 is excited to launch bet365 Fantasy Sports ahead of the 2026 FIFA World Cup – one of the most anticipated, competitive, and beloved sporting events worldwide. Soccer remains the #1 most bet-on sport globally and a fundamental part of bet365’s fanbase, making the tournament the perfect moment to introduce an interactive experience for all fans. The app taps into the intensity and winning energy of bet365’s customers by infusing the viral excitement of collectable pack openings with real-world player performance, creating an innovative World Cup experience that rewards strategic gameplay while remaining fun, immersive, and accessible for all users.

“We’re thrilled to launch the bet365 Fantasy Sports app across North America ahead of the World Cup, a tournament deeply valued by our fanbase” said Trip Stoddard, Head of Business Development at bet365.

“Fantasy creates a fresh way for users to engage with the sports they love. By combining real player data with the excitement of collectable pack openings, we’ve created an experience that feels authentic, engaging, and unique while allowing bet365 to connect with our fans during one of the biggest moments in global sports.”

As users progress through divisions, they can strengthen their rosters through the app’s one-of-a-kind training feature, which allows users to spend in-game coins to improve player statistics and enhance their lineup’s performance. The fan-favorite feature adds another layer of strategy and competition, encouraging users to refine their teams and rise through ranks alongside real-time sports seasons. With rewards for top performances, a refer-a-friend feature, and a subscription offer to win additional coins, bet365 Fantasy Spots delivers an interactive and engaging fantasy experience for players of all skill levels.

Josh Turk, LOW6 Chief Strategy Officer stated, “bet365 has built one of the world’s most trusted sports brands by consistently delivering exceptional experiences for sports fans.”

“With bet365 Fantasy Sports, we’re excited to help extend fan engagement beyond their core business and into a new category of interactive mobile gaming entertainment. Together, we’ve built a PvP mobile gaming experience that extends the excitement of the World’s biggest football tournament beyond matchday, creating new opportunities for fans to engage, compete, and celebrate throughout the entire 2026 FIFA World Cup”

bet365 Fantasy Sports has redefined the fantasy experience by blending real player statistics, strategic team-building, and interactive gameplay into one cohesive and entertaining platform. With mini games for the off season, an intuitive interface, and immersive competitions year-round, bet365 Fantasy is an ad-free mobile experience for the fans who know that Winning is Everything.

In addition to the official Fantasy launch, bet365 sportsbook will feature its signature Early Payout Offer (EPO) throughout the World Cup, where customers win early when their selected team goes up by two goals. Alongside the Open Account Offer (OAO) “bet $10 get $365 in bonus bets” bet365 has Sub On Play On, where if your selected player is substituted, your bet will roll over to their replacement, with no change in odds.

About bet365

At bet365, Winning is Everything. No participation trophies. No speeches. That’s why bet365 exists. Founded in 2000 and trusted by millions of players worldwide.

bet365 is committed to promoting safer gambling and providing tools to help customers stay in control like spend and session limits. All tools are integrated directly into the bet365 app to make it easy to monitor play. Learn more at https://responsiblegaming.md.bet365.com/us.

GAMBLING PROBLEM? CALL OR TEXT 1-800-GAMBLER (AZ, CO, IL, IN, KS, KY, LA, MD, MI, MO, NC, NJ, OH, PA, TN, VA) or 1-800-BETS OFF (IA).

21+ only (18+ in KY). Please gamble responsibly. Must be present in AZ/CO/IA/IL/IN/KS/KY/LA (select parishes)/MD/MI/MO/NC/NJ/OH/PA/TN/VA.

About LOW6

LOW6 is a leading B2B sports gamification company that creates free-to-play, fantasy, pick’ems, trivia, predictive gaming, and unique fan engagement experiences for iGaming operators, sports leagues, media companies, and broadcasters worldwide. In 2026, LOW6 launched its proprietary skill-based gaming platform featuring a growing portfolio of original competitive skill games (blackjack, hold’em, 8-ball pool, blocks, darts) designed to drive engagement through PvP competition, player retention, and new revenue opportunities for partners.

Highly respected operator and investor in global gaming and fintech, Jeffrey Haas has been appointed as Chairman of LOW6.

The appointment follows four years’ service as Non-Executive Director on the Board of Directors, where he has been instrumental in the pivot, and rapid growth of LOW6, leading to being named the 43rd fastest-growing company in Europe by the Financial Times.

LOW6, the free-to-play games specialist powering acquisition and engagement for leading sports, gaming and entertainment brands, today announces the appointment of Jeffrey Haas as Chairman.

Haas, who has served on the LOW6 Board for several years, now steps into the Chairman role as the business continues its next phase of growth and commercial acceleration.

A highly respected operator and investor in global gaming and fintech, Haas brings over two decades of experience building and scaling category-leading businesses. His career includes senior leadership roles at DraftKings, PokerStars and bwin, where he was instrumental in launching new markets, driving international expansion and developing innovative digital gaming products.

Throughout his career, Haas has played a key role in shaping some of the most recognisable brands in the industry — from leading PokerStars’ global expansion into new platforms and markets, to spearheading DraftKings’ international strategy and growth. His experience spans B2C and B2B models, regulated markets, and the intersection of product, commercial strategy and operations.

His appointment formalises a long-standing relationship with LOW6 and reflects the company’s continued focus on scaling its platform, deepening partnerships, and delivering measurable impact for clients through its portfolio of free-to-play games.

Jamie Mitchell, Co-Founder and CEO of LOW6, said:

“Jeffrey has been a key part of the LOW6 board for a number of years, bringing both strategic clarity and real-world experience from the very top of our industry. As we continue to scale, his leadership will be invaluable in helping us sharpen our commercial focus, expand into new markets, and build on the momentum we’ve created.

“Jeffrey is someone who understands what it takes to grow gaming businesses at a global level — and just as importantly, how to do it in a way that delivers real value for partners and players alike.”

Haas’ appointment as Chairman comes at a pivotal time for LOW6, as the company continues to grow its presence across sports betting, iGaming, media and entertainment, helping partners acquire, engage and retain audiences through interactive, fan-first experiences.

“I am delighted to take on the role of Chairman at LOW6 at such a pivotal moment in the company’s history.” Commented Haas.

“Since joining as a Non-Executive Director in 2022, it has been a privilege to collaborate with Jamie Mitchell and the Executive team to pivot the business toward a high-growth trajectory.

“Our evolution into a multi-stream revenue business with a truly global footprint is a testament to the team’s agility and vision. From tier-one gaming operators to world-class broadcasters like the BBC and ITV, our client roster reflects the quality and scale of our technology.

“Being named the 43rd fastest-growing company in Europe by the Financial Times this year was a significant validation of our strategy. As Chairman, I am committed to fostering this momentum and working closely with the Board and Management to deliver even greater value and innovation for our partners worldwide.”

Boring doesn’t compete.

We launched our new visual identity and website. Not just a new look, but a move to align our visual identity, with our position as the best in the game.

Why?

We hustled. We disrupted. We grew. And now we flex.

We have aligned on our position and our ambitions, and now we are showing up as the best version of ourselves. Showing up with clarity and confidence in our ability to deliver for the biggest and brightest players in the industry.

Our games drive acquisition, build loyalty and unlock revenue. Powered by unrivalled experience, top-tier technology, winning insights and a dedicated team.

The refreshed brand reflects the LOW6 philosophy that entertainment drives engagement and that in today’s digital landscape, boring doesn’t compete.

The new identity introduces a bold visual system and sharper messaging designed to reflect how LOW6 works with sports, iGaming and entertainment brands to create interactive experiences that acquire, retain and convert audiences.

Play That Performs

LOW6 builds fan-first games designed to deliver measurable results.

From prediction games and quizzes to instant-win formats and live interactive experiences, LOW6 products are engineered to turn audiences into active participants.

Jamie Mitchell, LOW6 Co-Founder and CEO said:

“We’ve worked hard to solidify our position as the best in free to play, working with leaders across our verticals.

“Fans expect entertainment everywhere, not just on the pitch or stage. Our games bring them closer to the action while helping brands acquire, retain and convert audiences.

“It’s the perfect time for us to better align the visual identity of LOW6 to our mission and the work we deliver for our clients. And I feel our new positioning does just that.”

Next Level Gaming

Since launching, LOW6 has worked with some of the biggest names in sport and entertainment, creating mobile gaming experiences that drive engagement across major events and everyday fan moments.

The company’s platform enables brands to launch scalable, secure and flexible gaming experiences that support audience growth and loyalty.

Built around insight, technology and creativity, LOW6 games are designed to transform interaction into lasting engagement.

Built for the Future

The new brand identity reflects the company’s ambition to continue pushing the boundaries of fan engagement.

With a growing team of strategists, creators and technologists, LOW6 is focused on helping partners break with tradition and build deeper connections with their audiences.

Because in a world where attention is hard to win, one thing remains true:

Boring doesn’t compete.

The partnership will deliver an in-game experience like no other, through the cohesion of free-to-play games from LOW6 and in-play interactive experiences from Bettortainment.

Ahead of ICE Barcelona 2026, LOW6, the award-winning global provider of sports gamification technology, and Bettortainment, a newly launched live betting engagement platform, today announced a strategic partnership focused on improving how operators engage audiences during live sporting events.

The partnership combines Bettortainment’s expert-led watchalong live content with LOW6’s gamification suite, including fantasy, pick’em, trivia, and bracket games, to create an integrated, in-play engagement solution for sportsbooks, affiliates, and media publishers.

As live betting volumes continue to grow, many operators struggle to retain audience attention once matches begin. This joint offering is designed to keep users active and on-platform during live events by combining live event reaction with interactive experiences, embedded directly within broadcasts.

 

Built for In-Play Engagement

Through the integration, operators can embed LOW6’s gamification tools into Bettortainment’s live streams, enabling hosts to drive real-time participation via leaderboards, predictions, and trivia without viewers leaving the broadcast.

The partnership will focus on developing “fit-for-purpose” content and games, creating a more interactive, community-driven live experience that supports sustained in-play engagement and drives quality bettors back to the on-site ecosystem.

“Live sport is where attention is most valuable, but it’s also where many platforms lose it,” said Jonathan Baxandall, Commercial Director at Bettortainment. “Bettortainment was built to address that challenge, and partnering with LOW6 allows us to deliver a more engaging and social in-play experience for operators and their audiences. Sportsbooks that fail to entertain and retain quality in-play bettors in real-time are going to fall behind.”

 

Designed for Scale

Launching ahead of a major World Cup cycle, the solution is built for rapid deployment and global scalability. Initially available in English, the partnership supports localisation and is suitable for operators ranging from Tier-1 global brands to emerging regional sportsbooks.

Jamie Mitchell, CEO of LOW6, added: “This partnership brings together live content and proven gamification to help operators turn live moments into deeper engagement, without adding unnecessary complexity. Having previously embedded gamification within streams such as AFTV and United Stand and others, we know the power of turning eyeballs into insights.”

The partners are open to enquiries ahead of the 2026 FIFA World Cup. To learn more, contact LOW6 via low6.com

 

About Bettortainment

Bettortainment is a live betting engagement platform delivering expert-led watchalong content and interactive experiences designed to turn live sports viewing into active participation through their “Engage, Entertain, Retain” strategy.

bet365 further expands LOW6 Over/Under title to UK
The successful partnership of the Over/Under free-to-play (F2P) game, previously expanded from Canada and United States to Mexico, has now been introduced for UK audiences.

BIRMINGHAM, UK — December 23, 2025 — bet365 and award-winning gamification specialist LOW6 today announced another expansion of their Over/Under free-to-play (F2P) game into the United Kingdom, following strong performance in Canada and multiple U.S. markets and subsequently, Mexico and Brazil.

Millions of prop picks have been submitted via the game, proving popular with sports fans on the bet365 platform. This marks yet another milestone in the ongoing partnership between the two companies, highlighting the growing role of free-to-play experiences in driving brand favoritism, acquiring casual fans, and ultimately increasing player lifetime value (LTV) through innovative product enhancements.

Designed for fans of the NFL, NBA, MLB, and NHL, the Over/Under game challenges users to select multiple player props in a fast and dynamic format. Customers can opt-in to predict between 3–10 markets per entry — the more picks they combine, the higher the potential prize. Upon confirmation of entry, players can instantly port their selections via a one-click integration into the bet365 bet slip, creating a bridge between entertainment and wagering.

“It’s great to deliver ‘Over Under’ to our UK customers, in collaboration with our long-term partners LOW6. The growth of sports betting in the US has been remarkable – fans are engaging with their favourite leagues, teams and events like never before, and we’re proud to be part of that momentum,” said Jon Riley, bet365 PR Operations lead.

“That passion for the NFL, NBA, MLB, and NHL has grown globally, and at bet365 we’re delighted to launch such an exciting and entertaining free-to-play game this side of the Atlantic, focusing on the USA’s biggest leagues and most iconic teams.”

“We’re thrilled to see bet365 take Over/Under into another of their key markets.” said Jamie Mitchell, CEO of LOW6. “The feedback from users, as well as the player numbers and underlying player engagement data shows this game has been a perfect fit. To see bet365 now making it available in the UK is testament to the success of the partnership.”

Josh Turk, Chief Strategy Officer at LOW6 added, “Our team has designed a game that is intuitive and easy to play. The simple journey from making your prop picks, through to the bet slip integration is slick and provides a great user experience.

“Further expansion of our partnership with bet365 is a proud moment and a testament to the quality of LOW6 games.”

 

 

About LOW6
LOW6 is a global B2B lead sports gamification and free-to-play fan-engagement technology, providing a suite of free-to-play games to their customers. From fantasy, pick’em, trivia and bracket games, to most recently full mobile gaming app experiences with built-in coin economy for arcade/skill/casino style games. LOW6 has been gamifying audiences globally through partnering with iGaming operators, sports leagues, media publishers, and broadcasters worldwide. Its award-winning platform powers innovative, data-driven gaming experiences that deepen fan loyalty and monetize experiences for partners.

Website: www.low6.com

 

About bet365
At bet365, we don’t do ordinary.

The original pioneers of live betting, our world-class proprietary product now extends to 96 sports and over 1,100,000 live streams globally.

bet365 is committed to Safer Gambling. We promote gambling as an enjoyable leisure activity, and we believe that gambling can only remain this way if you stay in control and gamble responsibly. However, we know that for some people gambling can stop being a harmless leisure activity and become a problem.

bet365 has a range of useful tools to help customers stay in control of their gambling that can be found at https://responsiblegaming.nj.b… .

GAMBLING PROBLEM? CALL 1-800-GAMBLER (AZ/CO/IL/IN/KS/KY/LA/MD/MO/NC/NJ/OH/PA/TN/VA) or 1-800-BETS OFF (IA). 21+ (18+ KY). Must be present in AZ/CO/IA/IL/IN/KS/KY/LA (select parishes)/MD/MO/NC/NJ/OH/PA/TN/VA.

Please, gamble responsibly. 18+, GambleAware.org

18+, Permiso SEGOB DGJS/DGAAD/DCRCA/P-01/2018. Los juegos con apuestas están prohibidos para menores de edad. Juega de manera responsable. El juego tiene el principal propósito del entretenimiento, la diversión y el esparcimiento. Responsable: Ganador Azteca, S.A.P.I. de C.V.

Media Contact
LOW6 – media@low6.co.uk
bet365 – jon.riley@bet365.com

The first independently certified RNG instant reveal in the UK Prize Draw sector. Pirate Quest offers users a fun experience with prizes up to a jackpot £20,000 available.

7days Performance has announced an industry first, following the addition of the Pirate Quest instant reveal, developed in partnership with gamification specialist, LOW6. The competition, also available on sister site, UKCC, is the first independently certified RNG (Random Number Generator) instant reveal competition in the UK Prize Draw sector. To further strengthen transparency and trust, 7days Performance’s and UKCC’s Random Number Generator (RNG) has been independently tested and certified by Gaming Labs International (GLI), one of the world’s leading testing and compliance agencies for gaming systems. This certification verifies that every draw is conducted using a fully fair and compliant system, ensuring all outcomes are generated randomly and without bias. It reinforces 7days Performance’s and UKCC’s commitment to integrity, accountability, and giving every entrant an equal chance to win.

Adding a fresh and exciting experience to instant win, customers select a pirate before working their way up the board towards the treasure. Instant win prizes can be collected at different stages of the board and users must avoid hazards on the way to reach the prize chest. A range of prizes are available, including luxury items and cash values up to £20,000.

“We’ve had excellent customer feedback since our recent launch of Pirate Quest.” Said Jacques Morley, 7days Performance Head of Group Services. 

“We’re always looking for new ways to innovate and bring new and engaging experiences to our customers. We’re thrilled with the outcome, and it’s been a great collaboration with LOW6 to bring our vision to life.” The partnership brings a new instant win addition for LOW6, since adding instant win and hyper-casual initiatives to their roster, complementing their significant experience with sports pick’em, bracket and fantasy-style games.

“We’re well known for delivering a range of sports games, such as pick’ems and fantasy, but it’s fantastic to showcase other genres where our team excels.” Said Jamie Mitchell, CEO of LOW6. “Bringing brilliant design and an engaging experience to an instant win is proving to be a recipe for success.”

“Consumers enter to win, but also to have an enjoyable experience. The next generation expects to receive new and fun experiences, and we’re delighted to have received such positive feedback for this instant reveal competition.”

Charles Littelfair, LOW6 Head of Commercial added: “Our game titles are constantly evolving, thanks to the talent we have within the team at LOW6. This enables us to step into new genres of gaming and support forward-thinking businesses like 7days Performance with their objectives.”

Pirate Quest is available now at www.7daysperformance.co.uk and www.ukcc.co.uk

About 7Days Performance

7 Days Performance is a UK-based competition platform offering participants the chance to win high-performance cars, dream homes, cash, and luxury lifestyle prizes. Built on transparency and fairness, the brand live-streams its jackpot draws and regularly showcases winners to ensure credibility. With a strong focus on community engagement and a wide variety of high-value prizes, 7 Days Performance is redefining the online competition space by delivering an exciting, trustworthy, and life-changing experience for its growing audience.

About LOW6

LOW6 is a global B2B lead sports gamification and free-to-play fan-engagement technology, providing a suite of free-to-play games to their customers. From fantasy, pick’em, trivia and bracket games, to most recently full mobile gaming app experiences with built-in coin economy for arcade/skill/casino style games. LOW6 has been gamifying audiences globally through partnering with iGaming operators, sports leagues, media publishers, and broadcasters worldwide. Its award-winning platform powers innovative, data-driven gaming experiences that deepen fan loyalty and monetize experiences for partners.