DraftKings and Delta Air Lines launch SkyPicks, developed by LOW6

LOW6 technology powers a new free-to-play sports experience, bringing fan engagement to Delta passengers at 35,000 feet.

DraftKings and Delta Air Lines have launched SkyPicks™, a new free-to-play sports prediction experience developed by LOW6 and available to eligible passengers onboard Delta flights.

The launch brings together three major brands across sports, travel and gamification, giving sports fans a new way to engage with the action while they fly.

Available to SkyMiles Members aged 21+ on Wi-Fi-equipped U.S. domestic Delta flights, SkyPicks can be accessed directly from the Delta Sync Wi-Fi platform using a passenger’s own mobile device or laptop.

Sports engagement at 35,000 feet

Built by LOW6, SkyPicks challenges players to make predictions around upcoming real-world sporting events.

Players choose from a series of questions, ranging from game winners to head-to-head player predictions, before submitting their picks and competing against other fans.

The free-to-play experience launches with Major League Baseball, with NFL contests set to follow later this year as the new season gets underway. Top-performing players across individual contests and leaderboards have the opportunity to win Delta Gift Cards.

There is no wagering, deposit, buy-in or financial risk involved. Instead, SkyPicks has been created as an entertainment-first experience that keeps fans connected with sport wherever they are.

For LOW6, the launch represents another example of how gamification can take fan engagement beyond traditional sportsbook, media and sports platforms — creating meaningful digital touchpoints in entirely new environments.

Taking fandom beyond the game

Sports already plays a significant role within Delta’s onboard entertainment experience, with the airline reporting that sports content consistently ranks among the highest-performing categories on Delta Sync. SkyPicks adds an interactive layer to that experience, allowing passengers to participate rather than simply watch.

Ranjan Goswami, Chief Marketing and Product Officer at Delta, said:

“SkyPicks brings that passion onboard in a fun, free-to-play way.”

The experience also extends DraftKings’ relationship with sports fans beyond its traditional platforms, creating a new interaction point during the passenger journey.

Jeremy Elbaum, Chief Commercial Officer at DraftKings, said:

“Interaction with sports shouldn’t begin and end with the game itself—it should extend to every moment fans care about.”

Powered by LOW6

SkyPicks has been developed using LOW6’s gamification technology, enabling DraftKings and Delta to deliver an intuitive sports prediction experience directly within the in-flight digital journey.

It’s another major activation for LOW6 and demonstrates the flexibility of free-to-play mechanics to engage audiences wherever their passion for sport takes them.

From sportsbooks and sports organisations to entertainment brands — and now 35,000 feet in the air — LOW6 continues to help some of the world’s biggest brands turn passive audiences into active players.

Boring doesn’t compete. This does.