The game format is straightforward, yet smart. Sticking to an over/under question type enables new users to grasp props bets fast. Allowing the user to choose how many lines to play, setting their risk vs reward gives a healthy boost to engagement, simultaneously supporting acquisition and retention goals.
Built for scale, with millions of props being submitted each month.
28 day retention rates are off the charts, compared to competing formats.
The average number of selections made per entry.
users play again and again.