Announcements
3 min readHighly respected operator and investor in global gaming and fintech, Jeffrey Haas has been appointed as Chairman of LOW6.
The appointment follows four years’ service as Non-Executive Director on the Board of Directors, where he has been instrumental in the pivot, and rapid growth of LOW6, leading to being named the 43rd fastest-growing company in Europe by the Financial Times.
LOW6, the free-to-play games specialist powering acquisition and engagement for leading sports, gaming and entertainment brands, today announces the appointment of Jeffrey Haas as Chairman.
Haas, who has served on the LOW6 Board for several years, now steps into the Chairman role as the business continues its next phase of growth and commercial acceleration.
A highly respected operator and investor in global gaming and fintech, Haas brings over two decades of experience building and scaling category-leading businesses. His career includes senior leadership roles at DraftKings, PokerStars and bwin, where he was instrumental in launching new markets, driving international expansion and developing innovative digital gaming products.
Throughout his career, Haas has played a key role in shaping some of the most recognisable brands in the industry — from leading PokerStars’ global expansion into new platforms and markets, to spearheading DraftKings’ international strategy and growth. His experience spans B2C and B2B models, regulated markets, and the intersection of product, commercial strategy and operations.
His appointment formalises a long-standing relationship with LOW6 and reflects the company’s continued focus on scaling its platform, deepening partnerships, and delivering measurable impact for clients through its portfolio of free-to-play games.
Jamie Mitchell, Co-Founder and CEO of LOW6, said:
“Jeffrey has been a key part of the LOW6 board for a number of years, bringing both strategic clarity and real-world experience from the very top of our industry. As we continue to scale, his leadership will be invaluable in helping us sharpen our commercial focus, expand into new markets, and build on the momentum we’ve created.
“Jeffrey is someone who understands what it takes to grow gaming businesses at a global level — and just as importantly, how to do it in a way that delivers real value for partners and players alike.”
Haas’ appointment as Chairman comes at a pivotal time for LOW6, as the company continues to grow its presence across sports betting, iGaming, media and entertainment, helping partners acquire, engage and retain audiences through interactive, fan-first experiences.
“I am delighted to take on the role of Chairman at LOW6 at such a pivotal moment in the company’s history.” Commented Haas.
“Since joining as a Non-Executive Director in 2022, it has been a privilege to collaborate with Jamie Mitchell and the Executive team to pivot the business toward a high-growth trajectory.
“Our evolution into a multi-stream revenue business with a truly global footprint is a testament to the team’s agility and vision. From tier-one gaming operators to world-class broadcasters like the BBC and ITV, our client roster reflects the quality and scale of our technology.
“Being named the 43rd fastest-growing company in Europe by the Financial Times this year was a significant validation of our strategy. As Chairman, I am committed to fostering this momentum and working closely with the Board and Management to deliver even greater value and innovation for our partners worldwide.”
