Gamification company, Low6, announces 300,000 users following North American expansion

The rapid growth follows the addition of a significant number of North American partnerships and the continued success across its B2C product line which was recognised at last week’s EGR Operator Awards with the company winning both “Virtual and Fantasy Sports Operator” and “Rising Star”.

The recent launch of the free-to-play Piston Picks game has seen a surge of Detroit Pistons fans engaging with the Low6 game for the chance to win free tickets, signed merchandise and the opportunity to meet some of Pistons favourite alumni players! Its first NBA franchise partnership follows on from a number of NFL gamification apps with both the Jacksonville Jaguars and Cincinnati Bengals as well as the introduction of Ultimate Fan across North America.

Ultimate Fan has been a big hit across the other side of the pond with similar strong user growth projected over the next 12 months. The next level fantasy football attained No.1 Top Grossing UK Sports App and No.2 Top Downloaded UK Sports in the App Store at the start of the English Premier League season.

Low6 will build on its North American audience in 2022 with the previously announced partnership with the PGA TOUR. It will be the official supplier for PointsBet in delivering a bespoke free-to-play contest, playable exclusively in the US. This follows its partnership with The European Tour having launched a free-to-play Picks app for its global audience to engage with across upcoming tournaments.

Hitting the latest milestone before the close of the year has been greeted with great acclaim by Group CEO and Co-Founder, Jamie Mitchell.

He said: “Low6 continues to progress at a rapid pace and we’re delighted to have hit 300k users following our recent move into the North American market.

“This has propelled us into a new audience and has resulted in exponential growth in such a short space of time, with plenty more exciting announcements still to come.

Mitchell adds “It’s also a real honour to have won both the Virtual and Fantasy Sports Operator and the Rising Star award at EGR Operator Awards last week. An excellent validation of the progress made by a hugely talented team. I’d like to thank our investors and partners for their continued support, and give a big shoutout to all of our staff for their continued hard work and allowing us to elevate the next phase in our journey.”

You can watch Jamie’s interview with SBC at the recent Betting On Sports Europe conference by heading this way.