UFC, the world’s premier mixed martial arts organization, has revealed its new partnership with Low6 Limited, a Sports Gamification Technology company responsible for developing the much-anticipated UFC PICKS app. Powered by IMG ARENA’s UFC Data Feed and incorporating the IMG ARENA UFC Event Centre, UFC PICKS brings a new second-screen experience that puts the fan at the heart of the action.
The UFC Event Centre is the gaming industry’s first sports betting product created specifically for a major sports brand, developed by IMG ARENA to capture the full UFC experience. It was debuted in October 2020, ahead of UFC® 254: KHABIB vs. GAETHJE.
UFC PICKS app will be available on iOS and Android in the UK and Ireland from December. It is a must download for every UFC fan – granting exclusive access to the FREE to play £5000.00 Pick’em contest for every major UFC event. One of the most exciting features introduced to UFC fans allows friends to pit their knowledge against each other, creating custom tournaments consisting of events and questions of their choice, such as: Who will have the most body strikes?; Will there be a successful takedown this round?; Will the current round end in a TKO?.
Fans will experience engaging gameplay through the massive jackpot UFC PICKS contests and LIVE betting offerings. Fight statistics are integrated on the IMG ARENA Event Centre leaderboards that animate every strike of the bout and truly becomes the second screen experience all UFC fans are seeking.
“The partnership with Low6 and the launch of UFC PICKS will offer a new, unique and exciting way for our fanbase to interact with each other during UFC events,” commented Nicholas Smith, UFC Vice President Global Partnerships. “At a time where connecting with others is more important than ever, we are looking forward to launching UFC PICKS this December as we close the end of the year with some incredible UFC events.”
Wayne Stevenson, CEO Europe and Co-Founder of Low6 stated: “This is one of the most exciting partnership deals Low6 has completed. The UFC is undoubtably one of the most sought-after partners in world sport, so this is fantastic for Low6. We are using the IMG ARENA UFC data feed to provide the best possible experience to Low6 customers which means the UFC Picks app will be best in class. I’d like to thank everyone involved at the UFC and Low6 in getting this partnership completed.”
Max Wright, SVP Commercial at IMG ARENA, said: “UFC PICKS has the hallmarks of a game-changing product. Sport and sports betting is all about forming and backing opinions – increasingly with the use of sophisticated stats and data – and the social betting aspect of the app takes this to new heights. Furthermore, it highlights the versatility and enormous potential of IMG ARENA Event Centres for federations, technology suppliers and operators to create the most engaging new platforms.”
While Low6 finalizes production of the new UFC PICKS app, fans will have the opportunity to sign-up now for early access. Please visit www.PlayUFCPicks.com
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