NHL makes strategic investment in Low6

The NHL and Low6 are partnering together where Low6, the award-winning B2B leader in sports gamification has become an official free-to-play gaming provider of the NHL. Through shared values of fan engagement and digital innovation, the Low6-powered free-to-play games function as a second screen interactive experience to captivate hockey fans globally.

The first NHL-Low6 free-to-play game launched was “NHL PrePlay” last December and was partnered by the Canadian-based premium online sports betting company BET99. Hockey fans in Canada answer a set of predictive outcome-based questions throughout each game day of the NHL season for a chance to win CA$100,000 as well as NHL shop gift cards and weekly ticket giveaways. BET99 provides betting education to users, receives brand exposure throughout the game and is included in marketing communications to players.

Other Low6 created NHL free-to-play games include the Pepsi Zero Sugar NHL Goalie Challenge game, which invites hockey fans to play by choosing three NHL goalies to either get a win, rack up the most saves and have the fewest goals scored against them. The game also has an innovative interactive element with players dropping cans of Pepsi on which goaltender they thought would earn a shutout.

The past three months has welcomed the launch of several NHL-Low6 games including NHL Stats Streak presented by SAP, NHL Winter Classic, NHL Stadium Series and NHL All-Star Bingo and the 2023 NHL All-Star Fan Vote presented by Guaranteed Rate, and 2023 Stanley Cup Playoffs Bracket Challenge presented by Geico. A 2023 Stanley Cup Final Bingo game is also coming.