Birmingham, U.K. January 9 2024 - Low6, the leading gamification innovator, has announced a partnership with WhoScored,com, a leading football statistics website and Oddschecker Global Media brand, to supercharge UltimateFan in the UK as the leading free-2-play fantasy football game.
WhoScored.com will leverage supplier Low6’s innovative game mechanic as an engaging way to add value to its existing user base, while delivering an additional commercial opportunity through the games’ in-app purchases.
The Low6-powered UltimateFan app revolutionises the standard fantasy game by combining digital player cards, collectibles and pack openings with fantasy points scoring. Users open digital football player and team cards to create line-ups, compete in weekly contests throughout the season and have a chance to win an array of prizes including signed merchandise and gift cards.
There are also a number of mini-games within the app to benefit daily active usership, while WhoScored.com will also provide its users with deeper content by integrating UltimateFan stats into its varied product offering.
Stuart Simms, CEO of Oddschecker Global Media, said: “We are thrilled to embark on this partnership with Low6 and integrate UltimateFan into our offering. WhoScored.com has always been committed to delivering engaging content to our dedicated user base and UltimateFan adds yet another string to our bow.
“By joining forces with Low6, we see a tremendous opportunity to further elevate the football fan experience. We believe this collaboration will not only enhance user engagement but also open up new avenues for revenue generation through In-App purchases. We look forward to adding UltimateFan to WhoScored’s portfolio and offering an immersive experience to football enthusiasts globally.”
Jamie Mitchell, CEO of Low6, said: “We are excited to partner with WhoScored.com who have built a mass following amongst sports fans and are the perfect fit to engage with our game.
“Brands are seeing the benefit of Low6 free-2-play games to not just acquire and retain users but also to open up a new revenue stream through in-app purchases”.
UltimateFan has already proved to be a huge hit for Low6 with approximately half a million installs worldwide. The white label game has been leveraged by the likes of Flutter’s Sportsbet, Rivalry and Superbet, as well as the NFL’s Los Angeles Chargers and Cincinnati Bengals.
It has scooped “Fantasy Product” and “Innovation of the Year” at the EGR Awards, while Low6 has also been recognised as “Acquisition and Retention Partner of the Year” at SBC North America Awards in the last 12 months.
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Notes for Editors
Low6, a B2B turnkey igaming provider, supplies award-winning sports gamification technology to operators, sports leagues and franchises, media organizations and major brands. Low6 has been gamifying audiences globally, powering franchises with their own branded experiences to engage and monetize their digital fanbases, through innovative and creative solutions empowering first party data acquisition. Low6 has proudly partnered with the NHL, PGA TOUR and the UFC as well as operators such as Flutter Entertainment and Entain. Low6 has been recognized as ‘Acquisition & Retention Partner” at the SBC North America Awards, “Freeplay Gaming Supplier” at the EGR North America Awards and “Industry Rising Star” at SiGMA Awards.
WhoScored.com is a unique website specialising in the in-depth analysis of football data. The core product is the WhoScored.com ratings and they are based on a unique, comprehensive statistical algorithm, calculated live during the game. There are over 200 raw statistics included in the calculation of the rating weighted according to their influence within the game.