The partnership will be a central pillar of Low6’s goal of raising awareness of organizations creating positive change in sports, and providing to young people to enable positive mental health through sport.
“We are delighted to be working with Callum Lea and the team at Sporting Minds UK as our charity partner for 2022,” commented Jake Johnson, COO of Low6. “Professional sports provide so much joy for all of us as fans, but the highly competitive environment can be very challenging mentally for all athletes. We recognize the gap and the importance of supporting the mental health of young athletes on their journeys in sport.”
According to Mind, a mental health charity in England and Wales, one in four people in the United Kingdom will suffer from mental health illness every year, with the most common forms being anxiety and depression. Having already provided assistance to over 1,000 athletes to date, Sporting Minds UK and Low6 seek to provide maximum awareness of the charity, and funding for the organization throughout 2022.
Through the partnership, Sporting Minds UK will be able to build further upon the work their team is already doing through one-to-one confidential support services, generating awareness of Sporting Minds UK through coverage on social media channels, as well as promoting merchandise and specialist group training sessions that can be taken up by athletes and teams. Sporting Minds UK’s current list of notable ambassadors include Somerset County Cricket Club player Will Smeed, Olympic gold medalist and six-time European champion Elinor Barker MBE, and Welsh rugby union winger Louis Rees-Zammit.
Sporting Minds UK is a registered charity that provides and promotes mental health support to young sports people. For more information or to access the free, confidential one-to-one support, go to sportingmindsuk.org. To find out more about Sporting Minds UK, how to begin fundraising and how to donate, follow them on Twitter, Facebook and Instagram, and listen to the Sporting Minds UK podcast, available on Spotify.
Low6 is a leader in sports gaming technology that powers franchises with their own branded gaming experiences to engage and monetize their digital fanbases. For the fans, by the fans – Low6 inspires innovative and creative solutions that redefines future sports mobile gamification. Low6 is proud partners of the PGA TOUR, DP WORLD Tour, UFC, LEARFIELD, NFL’S Jacksonville Jaguars and the Cincinnati Bengals, and the NBA Detroit Pistons. For more information go to Low6.com.
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