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Low6 appoints multimedia sales expert Christopher Yates to lead North American partnership

1 min read
Christopher yates low6

Appointment further strengthens Low6’s expansion in North America; Yates will work closely with Low6 Chief Revenue Officer and Commercial Team, building and bolstering Low6’s partnerships

Birmingham, UK (April 28, 2022) – Low6 Limited Inc (Low6), a leader in sports mobile gamification technology, announced today the appointment of multimedia sales veteran Christopher Yates. With nearly 30 years of experience building businesses and ramping revenue for reputable brands, publishers and young startups, Yates, joins Low6 with immediate effect and will support the company’s Chief Revenue Officer, Ben Barker, to drive its expansion in North America.

“We’re delighted to have Chris join the team to spearhead our Sales and Partnerships in North America,” commented Low6 CEO and co-Founder, Jamie Mitchell. “Chris is a proven sports leader, and his experience and relationships within the U.S. will be invaluable to us as we build on our partnerships with the PGA Tour, Learfield, and the Cincinnati Bengals, amongst other significant clients.”

Chris Yates, Low6: “I am thrilled to be joining one of the leaders in Free To Play sports gaming and technology. I have been impressed with the team at Low6 and their ability to develop award winning, innovative and creative solutions that redefine the future of sports mobile gamification.

“Through their ability to harness the power of gamification, combined with leveraging data, Low6 has created a unique and extraordinary opportunity for sports franchises, leagues, sportsbooks, and media outlets worldwide, to engage and monetize their digital fan base. It’s an exciting time in this rapidly evolving space, and I share the team’s enthusiasm to bring unique gaming experiences to partners worldwide.”

Yates’ decorated career in sports, enterainment and gaming include being a lead in Global Partnerships for Feld Entertainment, Tough Mudder, The Women’s Tennis Association and Stardoll Media. The latter of which was successfully merged with Roblox He also held the position of Vice President, Digital for Time Inc. where he managed a senior Corporate Advertising Sales and Marketing team across all of Time Inc.’s 32 digital properties. His accolades also include launching Nick.com, Nick Games & Sports & NickJR.com for Viacom/MTV Networks.

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