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Low6 completes brand refresh with new logo to complement new B2B proposition

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Low6 announced launch of new B2B white-label gamification platform and first strategic partnerships earlier this monthNew branding represents the growth of the company’s trajectory over the past 12 months from trusted partner of sports leagues and clubs to exciting white-label acquisition platform for B2B sports betting industry

Birmingham, UK – 20th June 2022 Low6 unveiled its new brand identity, logo and tagline today. The company has undergone a complete brand refresh to reflect its current position and offering to the market and this new branding represents the growth of the company over the past 12 months. The new brand refresh centers around the gamification of the Low6 logo and slogan “Make Your Play”.

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Originally providing unrivaled free-to-play formats to power sports leagues like PGA TOUR and UFC, NFL teams such as Cincinnati Bengals and Jacksonville Jaguars and the Detroit Pistons from NBA, the company recently announced its expansion to provide a B2B gamification platform which will serve as a white-label proposition to deliver the same data collection and acquisition opportunities to sports betting operators and media businesses.

“Low6’s sports gaming technology has caught the attention of sports teams, leagues and industry operators over the past couple of years as we’ve grown our partnership portfolio, picked up numerous industry awards and launched a B2B white-label gamification platform” said CEO Jamie Mitchell. “As we’ve extended our gamification possibilities we think the way Low6 presents itself to the world should better reflect this and we’re delighted now to reveal the new logo and show how our technology provides the #1 acquisition play for the betting and gaming industry”.

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About Low6

Low6, the #1 acquisition play in gaming, is an award-winning leader in sports gaming technology. Their groundbreaking platform is now available as a white-label gamification service to global betting operators. Low6 has been gamifying audiences globally, powering franchises with their own branded experiences to engage and monetize their digital fanbases, through innovative and creative solutions that redefine future sports mobile gamification. Low6 is a proud partner of the PGA TOUR, UFC, LEARFIELD, NFL’s Jacksonville Jaguars and the Cincinnati Bengals, and the NBA Detroit Pistons. For its trailblazing approach and next-generation gamification breakthroughs, Low 6 won the ”Virtual and Fantasy Operator” and “Rising Star” Awards at the 2021 EGR Operator Awards, “Freeplay Gaming Supplier” at the EGR North America Awards 2022, Industry Rising Star at SiGMA Americas Award 2022 and Fantasy & DFS Supplier at the EGR B2B Awards 2022. CEO Jamie Mitchell is a finalist for the EY Entrepreneur Of The Year™ 2022.

Media enquiries: camilla@redknotcomms.com

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