Low6 launches Bengals Picks and Ultimate Bengals as part of a new partnership with the Cincinnati Bengals

Following the announcement that a partnership with the Jacksonville Jaguars was onboarded last week, the Bengals become the second acquisition in the United States of America for Low6.

The aforementioned official pick’em game for the professional American football team based in Ohio, will mirror games currently played across the UK, including the popular MMA app, UFC Picks.

Supporters can engage with the team on gameday in a never-before-seen innovative product that heads to North American shores this weekend for the first time as the Bengals face the Packers.

Free-to-play for fans, users must make their predictions on designated match outcomes in order to accumulate as many points as possible; the more points attained, the increase in likelihood of winning a bigger share of the prize pool. Each gameweek prizes include tickets to upcoming games and autographed merchandise

“Ultimate Bengals”, meanwhile, will be awarding a weekly winner during the course of the NFL season with tickets, autographed merchandise and money-can’t-buy experiences all up for grabs!

Find “Ultimate Bengals” in the app stores now.

Jamie Mitchell, Low6 Co-Founder and Group CEO, said: “We are at the start of the Low6’s journey in the United States. We’re delighted to start this new chapter and we’re looking forward to the American audience being able to enjoy a unique experience to bring them closer than ever to their favourite teams.

“We are very excited to be launching our proprietary gaming platform with the Bengals. We anticipate avid fans sharing their exciting pack openings online, trading with friends and scoring fantasy points to win incredible money-can’t-buy experiences, all for free.

“The ever-growing GenZ and Millennial Bengal’s fans investing in ticket sales, year-over-year, demonstrates the demand to create new digital inventory that speaks to this audience. Low6 is well positioned to capture this passionate fandom group through digital community-led mobile gamification that provides Bengals with new opportunities to drive engagement among their young fans and ultimately drive revenue back to the team.

“We have a proven track record of creating leading gaming platforms for rights holders to help monetize their digital fanbase across the globe. We developed significant gaming audiences for our existing partners including Uber Eats, UFC, European Tour, Glasgow Rangers FC which directly impact increased valuations of their databases.”

Low6 Chief Strategy Officer, Josh Turk, added: “With this latest partnership, we are pleased to activate the ‘Who Dey’ fanbase. Both Bengals Picks and Ultimate Bengals are unique gaming experiences we’re excited to incorporate into the Bengals official mobile app,” said Josh Turk, Low6 Chief Strategy Officer.

“We are committed to providing a first-class free-to-play gaming platform for Bengals fans.”