[Delaware, U.S. March 16 2023] Low6, the award-winning North American B2B freeplay provider, has had a record-breaking week with the launch of March Madness Bracket games for multiple operators and affiliates. Off the back of Selection Sunday, Low6’s whitelabel gamification suite has been customized for the likes of Clutchbet sportsbook to capitalize on one of the biggest sporting events in the North American calendar.
Every April, 10million+ US sports fans are captivated by the NCAA college basketball tournament with many interacting with Bracket-based games to predict the winner of every game. A feat that has yet to be verifiably accomplished! More iGaming operators are aligning themselves with Bracket games to best acquire new players, increase daily active users and engage them with personalized promotional offers.
Clutchbet, the B2C American online sportsbook brand for leading Australian bookmaker Bluebet, is one of a number of US operators to have leveraged this feature for March Madness. Gerard Laws, Marketing Manager for Clutchbet comments “March Madness is a key event on the sporting calendar for customer acquisition and we are delighted to have worked with Low6 to deliver an innovative free-to-play Bracket game for our audience to engage with. By adding private leagues to the Bracket, we expect even more players will participate as they challenge their friends to see who can go furthest in the tournament."
Low6’s Bracket offers a seamless SSO integration into operator’s websites and standalone web-based marketing sites. Low6 provides a turnkey solution including customized logos and creative, in-game advertising solutions and advanced CRM communications. The latter offering unique promotional triggers that can be deployed at the right moment strategically.
As of Day 1 of the NCAA Tournament, Low6 has seen bracket participation strongest between the 31-45 age demographic. The engaged Millennial fanbase has grown to 30% female participation, the highest observed in recent years. As a collective across all Low6 activations, Alabama is leading the vote (20%) to win the NCAA college basketball tournament. March Madness Final Four selections by fans are as follows; Alabama (37%), Houston (23%), Kansas (20%) and Purdue (12%). Most votes casted by fans are situated in the North East of United States.
Low6 is excited to continue offering brackets for the NBA and NHL Playoffs coming up in April 2023. Low6 is also delighted to launch an innovative bracket game for its partners throughout the week of the Augusta Masters to attract the upcoming season Golf bettors.
Fans can play the Clutchbet NCAA bracket game here: https://freeplay.clutchbet.com/