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Low6 Partners With BET99 To Produce Free-To-Play Games For Growing Canadian Sports Betting Market

2 min read

Low6’s free-to-play games will enable BET99 to build out an enriched customer database in the relatively new Canadian sports betting sector

DELAWARE, US (October 18, 2022) — Low6, the award-winning leader in sports gamification, has entered into a partnership agreement with Canadian online sportsbook and casino BET99 to offer new free-to-play games including a Football and Hockey Pick‘em. BET99.com and BET99.net are operated by BQC Consulting GmbH, a subsidiary of Sports Venture Holdings Inc. BET99 is the latest iGaming operator to have partnered with Low6’s industry leading gamification technology.

Low6, a B2B whitelabel gaming platform, is entering a new and growing gaming market in Canada, following Ontario’s legalization of sports betting just last year. Low6 supplies operators with content-rich free-to-play games, data-driven fan engagement apps and other peer-to-peer social contests through their propriety gamification techstack. Operators are leveraging this platform to acquire new users, increase daily activity on their site and drive new depositing customers.

"We’re delighted to have the opportunity to work with Low6. Their expertise in free to play games is known industry-wide, and they have a strong understanding of the market and consumer. This partnership will add depth to BET99’s suite of engagement tools, while continuing to drive and onboard new users at scale.”

Bet99 casino logo
Milena Tsekova
CEO of BQC Consulting GmbH

“Several operators are focused on capitalizing on the opportunity that the relatively new Canadian market represents” Low6 Co-Founder and Group CEO Jamie Mitchell says. “Beyond acquiring specific user data, Low6’s gamification suite provides operators with strong behavioral data which can be used to best personalize communications with them. We are excited to enter what will be a very successful partnership with BET99 to deliver this data within a first-class gaming experience”.

Josh Turk, Low6 Chief Strategy Officer (North America), comments “Free-to-play games are the perfect tool to educate Canadians to the newly regulated sports betting market. Within this F2P experience, fans engage and familiarize themselves with gaming selections and odds such as over/under, spreads and others within a social peer-to-peer environment. We look forward to working with BET99 to boost daily activity across their digital properties.”

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About Low6

Low6, a B2B turnkey igaming platform, supplies award-winning sports gamification technology to operators, sports leagues and franchises, media organizations and major brands. Low6 has been gamifying audiences globally, powering franchises with their own branded experiences to engage and monetize their digital fanbases, through innovative and creative solutions empowering first party data acquisition. Low6 is a proud partner of the PGA TOUR, UFC, LEARFIELD college properties and multiple NBA and NFL franchises including the LA Chargers and the Cincinnati Bengals. Low6’s operates the next level NFT-led fantasy sport game, UltimateFan. Low6 has been recognized as best “Fantasy Operator” and “Rising Star” at the 2021 EGR Operator Awards, “Freeplay Gaming Supplier” at the EGR North America Awards 2022, “Industry Rising Star” at SiGMA Americas Award 2022 and, most recently “Fantasy & DFS Supplier” at the EGR B2B Awards 2022. CEO Jamie Mitchell is a finalist for the EY Entrepreneur Of The Year™ 2022.

Bet99 casino logo
About Sports Venture Holdings Inc.

Sports Venture Holdings Inc. is a holding company of subsidiaries that operate the BET99 brand. SVH subsidiary 1000007698 Ontario Inc. is registered as an internet gaming operator with the AGCO and operates and markets BET99.ca to residents of Ontario. SVH’s Swiss subsidiary, BQC Consulting GmbH, operates BET99.com, a “real-money” website, pursuant to a license issued by the Kahnawake Gaming Commission, and BET99.net., a 100% pure free-play website that is marketed throughout Canada.

The BET99 brand offers premium online sports betting and casino platforms to Canadians, leveraging the brand’s unique understanding of the country’s regional differences to create localized, diverse products tailored to each market. BET99 also boasts a number of unique Canadian partnerships, including UFC Hall of Famer Georges St-Pierre, NHL All-Star Auston Matthews, two-time Olympian Alysha Newman, the Ottawa Senators, Live Nation, Postmedia, CF Montreal and the Montreal Alouettes.

Media enquiries: camilla@redknotcomms.com

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