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Low6 partners with oddschecker for Cheltenham-themed Bet Bingo game

2 min read
Oddschecker Bingo Hero

Latest collaboration with FairPlay Sports Media sees launch of first-of-its-kind horse racing-themed bingo free-to-play

London, 11 March 2024 - Low6, the gamification innovator, has announced its latest free-to-play partnership with oddschecker, a FairPlay Sports Media brand and the UK’s leading odds comparison site, with Bet Bingo, a Cheltenham-themed free-to-play bingo game.

Looking to engage bettors in the run-up and throughout the biggest week on the UK’s racing calendar, oddschecker will be offering all registered users the chance to win a range of racing-related prizes, including two tickets to the Grand National.

Qualified players will receive a new bingo card filled with different horses for each day of the Festival, powered by Low6’s Bingo game mechanic, which has been adapted to horse racing for an industry-first, and has proven successful in similar acquisition and engagement campaigns in the past.

The aim is to reveal all tiles, hoping to show runners with higher values, with points assigned to their likelihood of winning that week. Players can also share their progress on social media to receive an additional card for the remaining days of the promotion.

The Bet Bingo sign-up period started on 8th March 2024, with new bingo games taking place every day from 12-15th March 2024, with the winners selected and announced on the 18th March.

Stuart Simms, Group CEO of FairPlay Sports Media, said: “This is the biggest week of the year for racing fans and we’re pleased to be working with Low6 on Bet Bingo to give bettors an extra chance to win now and many more chances to land an edge in the future as a registered and engaged user.

“The British public loves racing, while bingo is a national pastime. That potent combination, along with Low6’s innovative acquisition expertise will prove a big hit and add an extra layer of excitement to what’s set to be a thrilling week of racing action.”

Jamie Mitchell, CEO of Low6, said: “We are proud to continue our work with FairPlay Sports Media in building out their free-to-play gaming suite. Our innovative white label Bingo product is a first-of-its kind for the horse racing market and its flexibility allows for it to be easily adapted to multiple events and sports for brands, publishers, operators and affiliates alike in the quest to acquire and engage players.”

FairPlay Sports Media has also previously worked with Low6 via its Whoscored.com brand on Ultimate Fan, a new take on the standard fantasy game which combines digital player cards and collectibles with fantasy points scoring.

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Notes for Editors

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About Low6

Low6, a B2B turnkey igaming provider, supplies award-winning sports gamification technology to operators, sports leagues and franchises, media organizations and major brands. Low6 has been gamifying audiences globally, powering franchises with their own branded experiences to engage and monetize their digital fanbases, through innovative and creative solutions empowering first party data acquisition. Low6 has proudly partnered with the NHL, PGA TOUR and the UFC as well as operators such as Flutter Entertainment and Entain. Low6 has been recognized as ‘Acquisition & Retention Partner” at the SBC North America Awards, “Freeplay Gaming Supplier” at the EGR North America Awards and “Industry Rising Star” at SiGMA Awards.

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