SACRAMENTO, US & DELAWARE, US (November 1 2022) – Low6, the award-winning global leader in sports gamification, has partnered with the Sacramento Kings to produce the newest version of “Call The Shot” presented by Red Hawk Resort and Casino, a successful predictive gaming experience. The innovative Pick’em game has been seamlessly integrated into the “Sacramento Kings + Golden 1 Center” app via single sign-on (SSO). This is just the latest in Low6’s headline-grabbing deals since the gaming technology company announced it was expanding its services to offer a full white label opportunity to sportsbook operators, sports franchises and media groups globally. The speed and ease at which “Call The Shot” has been brought to market perfectly exemplifies how Low6 can produce industry leading mobile fanbase apps through its powerful proprietary tech stack.
The interactive “Sacramento Kings + Golden 1 Center” app allows fans to manage mobile tickets, track game statistics, earn rewards and more. “Call The Shot” puts Kings fans’ basketball foresight to the test, allowing them to predict game outcomes including player/team totals, over/unders, shooting percentages and more. Providing further depth to the team’s in-app Loyalty Program, Royalty Pass, the predictive gaming experience integrates seamlessly with Fan Challenges, allowing users to earn rewards based on correct predictions. With the NBA season in full swing, there’s no better time for fans to get in on the action.
“We are constantly working to redefine the fan experience and further engaging them in the sport,” said Sacramento Kings President of Business Operations John Rinehart. “Low6 has created the next iteration of Call The Shot, providing fans the opportunity unlock unique prizes and earn rewards including discounts on food and beverage and exclusive merchandise.”
“Low6’s partnership with the Sacramento Kings was a meeting of the minds,” said Low6 CEO and Co-Founder Jamie Mitchell. “The Kings organization has proven to be extremely digitally savvy and has led the way with several online initiatives, just as Low6 has, as in 2022 we’ve shown how our fast-moving agile set-up makes us an ideal partner for sports and sports betting brands. It was a pleasure for us to bring the organization’s ideas to life and we look forward to a great season from them.”
“Low6’s proprietary gamification tech stack platform enables flexibility to achieve the specific customizations requested by our ever-growing client-base. Incorporating the Kings Royalty Pass rewards program and designing innovative team sponsor integration has demonstrated the power and scale of our gaming platform,” said Low6 North America Chief Strategy Officer Josh Turk. “We’re extremely excited to continue to innovate gamification with the Sacramento Kings this season and beyond.”
Low6, the #1 acquisition play in gaming, is an award-winning leader in sports gaming technology. Their ground-breaking platform is now available as a white-label gamification service to global betting operators. Low6 has been gamifying audiences globally, powering franchises with their own branded experiences to engage and monetize their digital fanbases, through innovative and creative solutions that redefine future sports mobile gamification. Low6 is a proud partner of the PGA TOUR, UFC, LEARFIELD, NFL’s Cincinnati Bengals and LA Chargers, and the NBA Detroit Pistons. For its trailblazing approach and next-generation gamification breakthroughs, Low 6 won the ”Virtual and Fantasy Operator” and “Rising Star” Awards at the 2021 EGR Operator Awards, “Freeplay Gaming Supplier” at the EGR North America Awards 2022, “Industry Rising Star” at SiGMA Americas Award 2022 and “Fantasy & DFS Supplier” at the EGR B2B Awards 2022. CEO Jamie Mitchell is a finalist for the EY Entrepreneur Of The Year™ 2022.
The Sacramento Kings are an American professional basketball team based in Sacramento, California. The Kings compete in the National Basketball Association as a member of the Western Conference Pacific Division.