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1 min read
Will De Nardo

Low6 has today announced the appointment of Will De Nardo as our new Client Director.

He joins Low6 from MyRacehorse, where he was previously Marketing Director and Global Head of Gaming Integration.

De Nardo said: “After many years working on the operator side of the industry I’m extremely excited to join the very talented team at Low6 to help them continue to deliver innovative products and experiences for their current and future clients.

“Free to Play is more important than ever in the iGaming and sports sector and I feel privileged to be able to come onboard to help grow a company who are leading the pack in this space.

“I’m looking forward to helping shape future growth strategies and assist the team in continuing the incredible momentum they have created.”

Low6 co-founder and CEO Jamie Mitchell said De Nardo’s knowledge on Free-to-Play games will prove to be valuable for the company.

“Having known Will since his Skybet days, it’s a real pleasure to welcome him to the Low6 team.

“Will knows the free to play space inside out, having worked on projects with Skybet, Betfair and Foxbet in the past.

“I’ve always been really impressed with Will’s understanding of the industry, and his product first approach, which will stand our clients in good stead moving forward.”

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About Low6

Low6, a B2B turnkey igaming provider, supplies award-winning sports gamification technology to operators, sports leagues and franchises, media organizations and major brands. Low6 has been gamifying audiences globally, powering franchises with their own branded experiences to engage and monetize their digital fanbases, through innovative and creative solutions empowering first party data acquisition. Low6 has proudly partnered with the NHL, PGA TOUR and the UFC as well as operators such as Flutter Entertainment and Entain. Low6 has been recognized as ‘Acquisition & Retention Partner” at the SBC North America Awards, “Freeplay Gaming Supplier” at the EGR North America Awards and “Industry Rising Star” at SiGMA Awards.

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