Superbet has identified Low6’s high-value gamification proposition as both a simple high value turnkey acquisition play and an engaging way to add value for its existing customer base.
Ultimate Squad is a spin-off of the hugely successful UltimateFan franchise. Players are issued with ‘packdrops’ which reveal footballers and teams cards to create lineups for each contest. With points being earned from the real-life performances, players will compete on a global contest leaderboard as well against friends, family and colleagues in Invitational Private Leagues.
UltimateFan has already proved to be a huge hit for Low6 with over ¼ million installs for the game to date. It has published versions for the NFL Cincinnati Bengals, LA Chargers and Jacksonville Jaguars, as well as a World Cup game for Flutter’s Sportsbet brand that charted as the Number 1 Free App in the App Store and Number 1 Top Free Sport App in the Google Play Store within the Australian region. The whitelabel game has scooped “Fantasy Product” and “Innovation of the Year” at the EGR Awards as well as Low6 being recognised as “Acquisition and Retention Partner of the Year” at SBC North America Awards 2023.
"We are thrilled to partner with Low6, a true leader in gamification and sports innovation. Introducing 'Ultimate Squad' to our audience represents our commitment to offering the latest and most engaging experiences. Low6's success across various markets is a testament to their excellence. Through this collaboration, we continue to bring entertainment to our players and drive towards our mission to excite the world!" Anthony Guthridge VP of Product, Superbet
“Given the success of UltimateFan, we’re supremely confident that our leading fantasy sports product will acquire new Superbet users on mass and increase engagement amongst players” comments Jamie Mitchell CEO of Low6. “Superbet are an operator who have successfully scaled across Central and European Europe and we look forward to working with them long-term for their player acquisition and retention strategy”
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Notes for Editors
Low6, a B2B turnkey igaming provider, supplies award-winning sports gamification technology to operators, sports leagues and franchises, media organizations and major brands. Low6 has been gamifying audiences globally, powering franchises with their own branded experiences to engage and monetize their digital fanbases, through innovative and creative solutions empowering first party data acquisition. Low6 has proudly partnered with the NHL, PGA TOUR and the UFC as well as operators such as Flutter Entertainment and Entain. Low6 has been recognized as ‘Acquisition & Retention Partner” at the SBC North America Awards, “Freeplay Gaming Supplier” at the EGR North America Awards and “Industry Rising Star” at SiGMA Awards.
Superbet is a tech & entertainment company founded in 2008, with the mission of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world.
The Group is present in 10 countries, in terms of operations or tech hubs, with the most important markets being Romania, Belgium and Poland.
Blackstone, the world’s largest alternative asset manager, made a strategic minority investment of 175 million euros in the Company in 2019.
As leaders in compliance and best practices, Superbet Group is member of the International Betting Integrity Association (IBIA) and the only company which has won four times the Best Sports Betting Operator in CEE award at the Central and Eastern European Gaming Conference (CEEGC).
The most influential publication of the global profile industry, EGR (eGaming Review) has ranked Superbet Group at number 11 in the EGR Power 50 global rankings for 2022.