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×As a publisher, you already understand the value of creating great content to keep your audience engaged. Most publishes or content creators crush it when it comes to video, written or audio content. And now, gamification has entered the chat. Many publishers are adding free-to-play games to their channel mix.
Another touch-point to keep your audience coming back. Use gamification as another channel that can complement your core content. Games can also help your fans to get involved in the conversation and feel even more engaged.
Gain control of your users. Turn fans on external social platforms, or anonymous website visitors, into known individuals. Capture 1st party data you can use to continue the conversation with your audience and build a richer data set as your games provide insights about their interests and behaviours.
Free-to-play can also be used to reward the most engaged of your audience. Boost rewards based on activity, or gate your games for certain audience segments. You can also plan activity to deliver a time-sensitive flurry of activity to your site.
Talk to us about your challenges and opportunities and see how we can help you kickstart, or build upon your gamification play.
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